WANT A HOMEPAGE
THAT REALLY SELLS?

WE CAN HELP.

  • 5 Meetings

  • Start To Finish

  • 30 Days

WE INCREASE SALES BY IMPROVING YOUR MARKETING AND DESIGN.

GREAT MARKETING + GREAT DESIGN = GREAT RESULTS

Growing a business requires a finely-tuned homepage. If your messaging, branding, graphics, photos, headlines, type, and sales copy don’t precisely articulate your value prop and get people excited, you could still fail, despite all your hard work. At Dark Pilot, we solve that problem.

We’ve perfected a process to take your existing homepage (if you have one) and turn it into a highly polished, highly targeted, and highly engaging experience, so you can let the world know what you’re all about. And the best part is, it takes only 5 meetings and 30 days.

WE CRAFT IRRESISTIBLE OFFERS AND MAKE THEM LOOK AMAZING.

SO YOUR BUSINESS WILL STAND OUT FROM THE CROWD.

Great design enhances precisely crafted messaging. Getting them both right is difficult and requires nuance. We know that quick execution is essential, and we offer a highly efficient and well-oiled process to take both your messaging and design to the next level.

A precise articulation of your value proposition is enormously valuable and will help you attract more users, more customers, more investors, and more press. We help you put your best foot forward so you can get back to building your company.

how it works.

In short, we take a deep dive into your business.

We look at your product, your customers, your industry, and your competition. After we get a thorough understanding of your business, and your strategic goals, we synthesize these elements into a precisely crafted homepage.

  1. 1
    immersion

    We interview you to understand your business

    kickoff meeting

  2. 2
    critique

    We analyze existing value proposition and user experience

    client review

  3. 3
    copywriting

    We carefully craft messaging to articulate core value

    client review

  4. 4
    design

    We develop a strategically designed homepage

    client review

  5. 5
    review

    We listen carefully to your feedback and polish the experience

    client review

  6. 6
    tweaks

    We present semi-final homepage design for additional feedback

    client review

  7. 7
    delivery

    Responsive HTML & CSS / SASS markup

FROM SERIES A STARTUPS TO 8 FIGURE SAAS PRODUCTS. WE HELP DRIVE GROWTH.

kristen smith

bio

I’ve been a digital designer for 20 years and have worked in fast paced New York agencies, under demanding conditions. I worked with Yipit (post Series A) to raise their conversion by 40%, which helped the company become a massively successful data company. Savored was acquired by Groupon three months after I worked on the rebrand and UI/UX. I love taking a great product or service and giving it the polish it needs to be successful.

specialties

User Experience, Creative Direction, Interaction Design, UI/UX, Branding & Identity, Color Theory, Typography, Usability, Information Architecture, Interface Design, Photoshop, Sketch, InVision

education

BFA, Graphic Design, Massachusetts College of Art and Design

praise

“Kristen is my favorite designer in the world. She's my favorite designer to have ever worked with in my entire career, of hundreds of designers. I am not being hyperbolic. She is actually and literally, my favorite. Ever.”

- Rick Webb, Co-Founder The Barbarian Group

dan caron

bio

I've built four businesses into seven figures, with over 100,000 paying customers, and have had two successful exits. The most recent startup I co-founded has 13 employees and a 30M valuation. I’ve been in the trenches optimizing websites for sales and conversion for 20 years. I love making projects successful.

specialties

Marketing Strategy, Growth Hacking, Branding, Positioning, Copywriting, Direct Response, Product Launches, Business Strategy, Project Management, Data Science, Predictive Analytics, Machine Learning, SEO, Media Buying, Google/Facebook PPC, Split Testing, Funnel Development, Audio/Video Production, HTML/CSS/SASS, Python, Django, Ruby on Rails, Vue, Linux, AWS

education

BSBA, Entrepreneurship & Marketing, Computer Science. Northeastern University

praise

“It was a true pleasure working with Dan, he really understands how people think and what causes them to do certain actions. I highly recommend Dan for any marketing related/user acquisition projects you might have. I will definitely work with him again!”

- Nick Kljaic, Co-Founder, Apartment Ocean

We help all kinds of businesses grow

Here are a few of the homepages and products we’ve designed. Our broad experience allows us to work in a wide variety of markets. And our deep technical experience allows us to work on everything from machine learning platforms to blockchain and beyond.

Industries: B2B, B2C, Media, Publishing, Travel, Entertainment, Healthcare, Machine Learning, SaaS, Services, Non-Profit.

Incubators: Y Combinator, Startup Health

Tags: marketing consultants, conversion rate optimization, landing page design services, web marketing, cro experts

client
success.

design with roi.

from 7k to 100k a month

This SaaS homepage was designed with the express goal of improving customer acquisition. It helped grow the business substantially. We positioned the product as enterprise-class, while being easy to use, with more features and better customer service than competitors.

  • Helped grow revenue by 10x
  • Re-positioned as enterprise-class
  • Improved SEM conversion

Recruiting startup homepages

Two homepages were designed for this startup in the recruiting space. The app offers a matching algorithm to connect job seekers to recruiters who have jobs that meet their career requirements. The pages were designed based off hundreds of feedback sessions.

  • Highly optimized based on user feedback
  • Achieved product-market fit through iterative process
  • Positioned the company as a disruptor in the space

300k in 6 months

This homepage was designed to appeal to fundraisers looking to improve their ability to raise money for non-profits. The improved branding and direct response style marketing allowed the company to immediately launch a profitable service.

  • Launched new business into profitability
  • Positioned the company for growth
  • Clarified service benefits and value proposition

Went on to Raise 7M Series A

This homepage was designed to acquire new users for a healthcare startup. The application checks for ways to save on medications, using price comparison, coupons, and techniques like pill splitting.

  • Visitor to new user conversion rate of 23%
  • User data collected by highly-optimized wizard
  • Helped the company raise capital from investors

Re-position Boutique Guitar Brand

This homepage was developed to improve brand appeal and conversion for a boutique Nebraska guitar company. Strategy was to highlight the easy play-ability, superior hardware and savings from a direct to consumer purchase experience.

  • Modernized branding and shopping experience
  • Positioned value prop around direct to consumer savings
  • Transformed company from small shop to big brand

dark pilot promises

We know it’s hard to trust someone to get all the details just right. But we include two design reviews to make sure you’re happy. After all, the success of your business is on the line. And we take that very seriously, which is why we make the following promises:

  • We’ll only work with you if we believe in your project.

  • Your homepage will be strategic and well designed.

  • Your copy will be professionally written.

  • Your homepage will have selling power and make people excited.

  • Your homepage will give you a solid foundation to grow.

why work with us?

Dark
Pilot
Large Agency Freelancer Direct Response
Strategic
Sales Power
World-Class Design
Partner Participation
Functional Design
Fixed Cost
Fast Turnaround

PREDICTABLE PRICING.

The Dark Pilot package delivers all the elements required to take your existing homepage and turn it into something amazing. We offer a fixed-risk package so you know exactly what you’re getting into. 50% deposit required.

$9,997

HOMEPAGE & MARKETING FOUNDATION

  • 1 research

    • Understand Goals
    • Analyze Existing Business
    • Customer Segments
    • Evaluate Competition
    • Clarify Value Proposition
  • 2 copywriting

    • Compelling Headlines
    • Write Brand Story
    • Strengthen Positioning
    • Develop Concise Offer
    • Enhance Sales Triggers
  • 3 design

    • Responsive Homepage
    • Typography
    • Graphic Elements
    • Suggested Branding
    • Select Photography
  • 4 delivery

    • Client Approval
    • Front-End Code
    • Responsive Layouts
    • Branding Guidelines
    • Asset Transfer

WANT RESULTS? FILL OUT THIS FORM.

We don’t just work on any project. We have to believe in your product and your vision. If it doesn’t excite us, we’re not right for you. If you’d like to work with us, fill out this form and we'll call you and see if we’re a good fit.

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