strategic partner
for ambitious
companies

I guide founders, executives, and product teams through stages that define their future.

Once again you have steered us out of the muddied, murky depths of the middle toward light and coherence. Boundlessly grateful for your patience, wisdom, and counsel.

vp, saas / civic tech

fundraise narrative
enterprise pricing defense
ndr scrutiny
roadmap under deal pressure
first $1m deal
ai strategy
churn diagnosis
founder-to-ceo transition

high-stakes moments need a special kind of support

With the perspective of a seasoned product executive, I align vision and execution to turn great ideas into credible strategies that investors trust, customers adopt, and teams can rally behind. I bring clarity and momentum where it matters most.

I help raise rounds, scale platforms, leverage AI and emerging tech, and grow enterprise revenue.

20+

years solving problems and scaling what works

I've spent two decades reframing problems and designing systems.

I've worked with early-stage startups and Fortune 500 companies across a wide range of industries. While individual challenges look different, what they always share is a gap between what they're capable of and what they are actually seeing.

I close that gap.

Kristen helped us figure out how to initially brand our product, and identified which parts of our user experience were creating value quickly. We went on to achieve product-market-fit and raise 2 rounds of funding.

ceo, ai / healthtech

Category & Competitive Strategy

Before you build anything, decide what the problem actually is, and how you'll win by solving it.

Roadmap Clarity

The question is no longer “how can we build this?” It’s “what is even worth building in the first place?”

GTM Readiness

Close (and keep) more customers without custom roadmap commitments or contract concessions.

Fundraising Prep

Translate early traction into a narrative investors can underwrite.

Revenue Architecture

Design a monetization system that actually works.

Repeatable Sales Motion

Tighten the connections between customer value, pricing, and sales so growth becomes repeatable and predictable.

Cross-Team Alignment

Fix your product-engineering tension and a sales-driven roadmap. Your operators should be functioning at the stage you’re entering — not the one you’ve outgrown.

AI Everything

Whether you’re building, selling, or integrating AI, you must design how the system behaves, earns trust, and safely extends the capabilities of the humans who use it.

Select Dark Pilot Clients

Adobe · American Airlines · Apple · Bloomberg · Flowspace · Health Universe · LEGO · Murmuration · NASDAQ · Oliver Wyman · The Olympics · Primary Venture Partners · Quotidian Ventures · RedEnergía · Samsung · Southwest Airlines · Yipit

Kristen Smith
kristen smith founder